Interactive Media Zone

Wall-To-Wall Fun

Available in 44 of our theatres from coast to coast, Cineplex's Interactive Media Zone (IMZ) offers a wide range of ways for clients to engage with our guests in theatre lobbies.

Screens utilize touch and motion, full audio play and record, video, and can connect with guests' mobile devices and link to their social networks. And we capture all! Metrics from the IMZ include impressions, awareness, attention time, dwell time, male/female and age demographics, as well as the number of started and completed interactions. We'll work with you to develop a custom reporting structure and timeline. Choose to run existing creative on the massive 84" side screens or 112" centre screen, provide sponsored games and trivia, or work with us to create a one-of-a-kind experience that invites guests to interact with your brand.

Our IMZ Games

Top Popper

Often the first step in our guests' movie-going experiences, can also be the first opportunity for you to interact with them. has up-to-dates for screenings across the country, movie trailers, custom content and, more often than not, a great contest or two! Given the movie industry's weekly rotation, our guests come back time and time again to research a big night out. Why don't you join them? We offer page dominations, skins, pre- and post-roll and targeting capabilities that allow you to reach exactly who you want.