Special Media
Special Media options deliver targeted impact in conjunction with existing in-theatre buys.
Please contact your Cineplex Media rep for details on all these great media opportunities. See below for important production notes, schedules and deadlines.
Sampling Opportunities
Sample your product, special or promotional item by getting it into the hands of our moviegoers.
Samples must be pre-approved by Cineplex Entertainment. Client may use its own sampling team or Cineplex Media will arrange product sampling to meet client objectives. Cineplex Media will arrange all theatre access for sampling including client-supplied sampling teams.
Kiosks
Let our guests interact with your products on site! Your kiosk displays allow for interaction at the consumer level, product launches and demonstrations. .
Floor Clings
Place your message in your target's path with clings underfoot, on box-office counters, and washroom stalls and walls.
| Cling Size |
Dimensions |
Production Requirements |
| Standard Cling |
3' x 3' |
Trim/Live Area: 36" x 36"
Bleed: 37" x 37" |
| Non-Standard size |
Contact your Cineplex Media rep |
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Mirror Clings
Reach a targeted audience with our Mirror Clings. Mirror Clings are printed on a static material that clings to the mirror surface in washrooms to deliver a message to the gender of your choice.
| Cling Size |
Dimensions |
Production Requirements |
| Standard Cling |
11" x 11" |
Materials must be static cling material vs. adhesive based
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| Non-Standard size |
Contact your Cineplex Media rep |
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Box-Office Wraps
Dominate the movie ticket lineup with box-office wraps. Available in selections locations. Size/productions requirements vary by location.
In-Lobby Banners
Create impact with giant Banners! Reach our guests as they enter our theatres with these larger-than-life images that cannot be missed! Printed on flexible vinyl. (Advertiser responsible for production and shipping costs.)
| Banner Size |
Dimensions |
Production Requirements |
| Standard |
4' wide x 8' tall |
Trim/Live Area: 48" x 96"
Bleed: 50" x 98"
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| Giant Banners |
10' wide x 12' tall |
Trim/Live Area: 120" x 144"
Bleed: 128" x 152"
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| Super Banners |
14' wide x 19' tall |
Trim/Live Area: 168" x 228"
Bleed: 172" x 232"
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Standees
Standees sporting your advertising messages can be placed in prominent lobby locations with images that cannot be missed. (Advertiser responsible for production and shipping costs.)
T-Shirts
Customized t-shirts worn by Cineplex Entertainment staff cover the theatre with your message in a unique and interactive way. Excellent complement to integrated lobby and screen activity.
Popcorn Bags
Put your product message into thousands of hands with an ad on our popcorn bags. NOTE: Lead-time for creative is 13 weeks prior to campaign including client approval of proofs. Additional charges will apply if creative is delivered within the 13-week period.
Drinking Cups
Turn a popcorn bag campaign into a combo campaign with matching cups! Please speak to your Cineplex Media rep for details, quantities and costs. NOTE: Lead-time for creative is 13 weeks prior to campaign including client approval of proofs. Additional charges will apply if creative is delivered within the 13-week period.
2012 Production Schedule for: Special Media
| Month |
Start/End Date |
Material Due |
Cycle Weeks |
| Jan |
Dec 30 - Jan 26 |
Nov 25, 2011 |
4 |
| Feb |
Jan 27 - Feb 23 |
Dec 30, 2011 |
4 |
| Mar |
Feb 24 - Mar 29 |
Jan 27, 2012 |
5 |
| Apr |
Mar 30 - Apr 26 |
Mar 2 |
4 |
| May |
Apr 27 - May 31 |
Mar 30 |
4 |
| Jun |
June 1 - June 28 |
May 4 |
5 |
| Jul |
June 29 - July 28 |
Jun 1 |
4 |
| Aug |
July 27 - Aug 30 |
Jun 29 |
4 |
| Sep |
Aug 31 - Sep 27 |
Aug 3 |
5 |
| Oct |
Sep 28 - Oct 25 |
Aug 30 |
4 |
| Nov |
Oct 26 - Nov 29 |
Sep 28 |
5 |
| Dec |
Nov 30 - Dec 27 |
Nov 2 |
4 |
| Jan |
Dec 28 - Jan 31, 2013 |
Nov 23 |
4 |
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*All start dates are Fridays |
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Special Media Production Notes:
- All creative is subject to pre-approval by Cineplex Entertainment
- Special Media campaigns must be placed in conjunction with on-screen or other cinema media activity
- Banner and cling creative must be produced and installed/removed by one of our preferred suppliers. To confirm production/supplier details, contact Marina Araujo at Marina.Araujo@cineplex.com
- Cineplex Media will manage all installation and take-down of Special Media campaigns with suppliers and theatre staff on behalf of our clients
In the event that creative is delivered past deadline, Cineplex Media will not guarantee a start date and advertisers will not be eligible for credits or makegoods.
See our rate card or ask your rep for a listing of Special Media Terms and Conditions.
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