Special Media
Special Media options deliver great impact in conjunction with existing in-theatre buys. All creative to be approved by Cineplex Entertainment.
Lobby Banners
Lobby banners hang from the ceiling in prominent lobby locations and are an excellent extension of other in-theatre advertising element s to deliver message domination. Purchase multiple locations for full impact.
Standees
Standees sporting your advertising messages can be placed in prominent lobby locations with high-impact images that cannot be missed.
Popcorn Bags
Putting your product message into the hands of your potential consumer is the ultimate goal. Popcorn bags are an effective means of delivering your message to our moviegoers – displaying your advertising to bag-holder and fellow moviegoer alike.
Ticket Backs
Advertising on Cineplex Entertainment ticket backs is an effective way to reach moviegoers with a coupon offer or ad message. Cineplex entertainment sells over 60 million tickets a year – that’s a lot of tickets!
Cars in Theatre
Wow moviegoers with your latest vehicle displayed in our theatre lobbies (select locations).
Kiosks
Demonstrate your product in lobby with a Kiosk and activate your brand with movie going consumers.
Sampling
Sample your product as guests leave our theatres and get your brand into their hands. We can handle all sampling execution – or your own sampling teams can do it for you.
T-Shirts
Customized t-shirts worn by Cineplex Entertainment staff cover the theatre with a one-on-one media opportunity.
Floor Clings
Place your message in your target's path with clings underfoot, on box office counters and washroom stalls and walls.
Mirror Clings
Deliver a unique message in the targeted environment of theatre washrooms. An innovative way to get in front your consumer.
2008 Production Schedule: Special Media
| Month |
Start Date |
Material Due at Mijo
|
Cycle Weeks |
| Jan |
04-Jan |
07-Dec |
4 |
| Feb |
01-Feb |
18-Jan |
4 |
| Mar |
29-Feb
|
15-Feb |
4 |
| Apr |
28-Mar |
14-Mar |
4
|
| May |
25-Apr
|
11-Apr |
5
|
| Jun |
30-May |
13-May |
4
|
| Jul |
27-Jun |
06-June
|
5
|
| Aug |
01-Aug |
18-Jul
|
4
|
| Sept |
29-Aug |
15-Aug |
4 |
| Oct |
26-Sep |
12-Sept |
4 |
| Nov |
24-Oct |
10-Oct
|
5 |
| Dec |
28-Nov |
14 Nov
|
5 |
Jan 09
|
02-Jan |
12-Dec |
4 |
Special Media Terms and Conditions
- All rates are in Gross Dollars
- Advertisers will be eligible for discounts on multiple-month bookings and/or booking integrated ad programs with a mix of other in-theatre advertising opportunities.
- Cancellation Policy: 60 days notice in writing (cancellation of confirmed Popcorn Bags, Cups or Ticket Backs: 90 days)
- Materials due two weeks prior to the start of the corresponding month’s Special Media campaign (note that Popcorn Bags and Cups are due 13 weeks prior).
- If creative materials are late, Cineplex Entertainment and Cineplex Media will not guarantee a start date and advertisers will not be eligible for any special credits or makegoods.
- Cineplex Entertainment must approve all creative for special media units.
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