Special Media
Cinema media is unique in its ability to facilitate the integration of communication elements, creating high-impact, place-based solutions that can stand alone or work in tandem with on-screen campaigns.
Activations
Sampling
Engage directly with moviegoers by placing your product or promotional item into their hands as they exit the cinema. Clients can supply their own sampling team or allow Cineplex Media to manage the entire sampling program. All samples must be pre-approved. (Advertising flyers offering no consumer value will not be accepted.) Contact your Cineplex Media account manager for details.
Kiosks
Encourage immediate interaction between moviegoers and your brand with an in-lobby display or activation. All kiosk displays must be pre-approved. Contact your Cineplex Media account manager for details.
Interior Vehicle or Motorcycle Displays
A select number of theatres can accommodate interior vehicle displays (car or motorcycle). Interior theatre vehicle displays present a dynamic opportunity for guests to gain a spotlight view of the vehicle. Cineplex media works hand-in-hand with manufacturers preferred handlers, haulers and detailers to ensure flawless vehicle presentation. Contact your Cineplex Media account manager for additional information and pricing.
Clings
Floor Clings
Give your brand the "red carpet" treatment by placing your campaign directly under moviegoers' feet.
| Cling Size |
Dimensions |
Production Requirements (3M substrate with professional installation is required for floor clings) |
| Standard Cling |
3' x 3' |
Trim/Live Area: 36"x 36"
Bleed: 37" x 37"
|
| Non-Standard |
Contact your Cineplex Media account manager |
|
Mirror Clings
Surround moviegoers with your messaging on washroom walls and in washroom stalls. In-washroom options include static mirror clings, a uniquely impactful solution for gender targeting.
| Cling Size |
Dimensions |
Production Requirements |
| Standard Cling |
11" x 11" |
Substrate must have low tack, removable adhesive. 20% coverage requested on all creative |
| Non-Standard |
Contact your Cineplex Media account manager |
|
Lobby Domination
Box Office Wraps
Make your brand the star and capture moviegoers' attention the moment they arrive with high-impact Box Office Wraps (available in select locations). Sizes and production requirements vary by location. Contact your Cineplex Media account manager for complete details).
Lobby Banners & Standees
Achieve equally powerful impact with giant lobby banners, printed on flexible vinyl; and extend your messaging throughout the lobby space with impossible-to-miss standees. (Advertiser responsible for production and shipping costs. Contact your Cineplex Media account manager for additional information and pricing.)
| Banner Size |
Dimensions |
Production Requirements |
| Standard |
4' wide x 8' tall |
Trim/Live Area: 48" x 96"
Bleed: 50" x 98"
|
| Giant Banners |
10' wide x 12' tall |
Trim/Live Area: 120" x 144"
Bleed: 128" x 152"
|
| Super Banners |
Available at select locations |
Contact your Cineplex Media account manager for complete details
|
|
T-Shirts
Customized t-shirts worn by Cineplex Entertainment staff spread your message throughout the theatre in a unique and enticing way, and are an excellent complement to integrated lobby and screen activity. Plan on a minimum of 7 weeks lead time. Contact your Cineplex Media account manager for additional information and pricing.
Concession Media
Place your message at moviegoers' fingertips throughout the entire cinema experience with customized popcorn bags, and double the impact with matching drink cups. Note: lead time for creative is 13 weeks prior to campaign start, including client approval of proofs. Additional charges will apply if creative is not delivered within the 13-week period. We recommend that interested clients secure their months of interest as early as possible to ensure booking reservations can be met. Contact your Cineplex Media account manager for additional information and pricing.
Special Media Production Notes
Special Media production schedules vary by medium. Please contact your Cineplex Media account manager for specific schedules.
All creative is subject to pre-approval by Cineplex Entertainment.
Special Media campaigns must be placed in conjunction with on-screen or other cinema media activity.
Banner and cling creative must be produced and installed/removed by one of Cineplex Media's preferred suppliers. To confirm production/supplier details, contact Marina Araujo at Marina.Araujo@cineplex.com
Cineplex Media will manage all installation and take-down of Special Media campaigns with suppliers and theatre staff on behalf of our clients
In the event that creative is delivered past deadline, Cineplex Media will not guarantee a start date and advertisers will not be eligible for credits or makegoods.
Ask your Cineplex Media account manager for a listing of Special Media Terms and Conditions.
Click here to download the 2013 Special Media media kit
|