Digital Pre-Show

Digital Pre-Show entertainment content and advertising plays on screen for 21 minutes before showtime via DSL HD or DVD format. The Pre-Show entertains moviegoers who are in their auditoriums early to get a good seat. Research confirms strong levels of audience engagement to the Pre-Show with average advertising recall of 63% to specific advertising and 80% correct brand association*. The Pre-Show offers excellent national coast-to-coast coverage as well as regional and market-specific flexibility.
(*Cinema Advertising Impact Study, 2007)

• All Pre-Shows run for 21 minutes prior to showtime and are projected in a 16 x 9 format.
• Advertising is available in three formats: Cineplex Entertainment Pre-Show HD, Empire Pre-Show DVD, and DVD loop shows in Cineplex Entertainment, Alliance Atlantis, Fortune Cinemas, Festival Cinemas and Landmark Cinemas theatres.
• Advertising is sold in timed PODs for Cineplex Entertainment DSL HD screens as well as Empire Atlantic region screens. All other DVD Pre-Show screens are sold in a continuous loop format (Cineplex Entertainment DVD screens, Fortune, Festival, Alliance, Landmark and Empire Theatres Ont-B.C.)
• Advertising may be placed in front of all films or family genre or adult genre releases.

Supplying your creative in the incorrect format can result in extra costs and missed deadlines. Your contract will clearly state which media was purchased. If you are unsure which production specs you require or how to use them, contact the Cineplex Media production team at 416-539-8800 ext. 259 or your sales representative.

• Cineplex Entertainment (HD)

  The Cineplex Entertainment Pre-Show HD program runs 21 minutes before showtime with delivery to the screen via Kodak DSL HD digital projection and offers THREE advertising time periods (PODs) to reach waiting audiences: POD1 (21 - 14 minutes to showtime), POD2 (14-7 minutes to showtime) and POD3 (7-0 minutes to showtime). Advertisers may choose to provide their spot as either a still image, a still image with animated (moving) elements, or as a full motion video image conforming to the following specifications. 

  Click here to download the digital full MOTION pre-show HD production specifications.
  Click here to download the digital ANIMATED slide production specifications.
  Click here to download the digital STILL SLIDE pre-show production specifications.

• Empire Theatres 16x9 Standard Def (SD) DVD Pre-Show
  

  The Empire Pre-Show is a digital DVD Pre-Show in 16 x 9 aspect ratio format with unique content produced for Empire Theatres. The Empire Pre-Show also runs 21 minutes to showtime and is sold with the same advertising time blocks and advertising availabilities as the Cineplex Entertainment Pre-Show HD.

  Click here to download the EMPIRE DVD SHOW specifications.

• DVD Loop 16 x 9 Standard Def (SD) Pre-Show  (Fortune, Festival, Alliance Atlantis and Landmark Cinemas)

  The DVD looped pre-shows run continuously and run on-screen 21 minutes prior to showtime. These shows are projected in a 16 x 9 format and feature the Cineplex Entertainment pre-show content. All advertising is purchased as Run-of-Schedule (ROS).

  Click here to download the DVD LOOP specifications.

2008 Production Schedule for: Digital Pre-Shows