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Toronto office
102 Atlantic Avenue
Toronto, ON   M6K 1X9

Phone: (416) 539-8800
Fax: (416) 539-8511



Please review our
Advertising Policy

Pre-Show


The show begins long before the movie starts. Today's movie audiences expect to be entertained from the moment they arrive in their seats. Cineplex Media's Pre-Show grabs their immediate attention with a richly engaging mix of star profiles, interviews, showbiz news and trivia and regular segments like Gear Guide™, devoted to the latest in high-tech gadgetry, and Fashion Forward™. Advertising in the Pre-Show consistently delivers exceptional results. 

 

Pre-Show Formats

TIMED: Timed Pre-Show screens offer TWO timed PODs for advertising: POD 1 (0-10 minutes to showtime), POD 2 (10-21 minutes to showtime), with delivery to the screen via server-based HD digital or DVD projection.  

LOOPED:

Looped Pre-Show screens are delivered via DVD projection, with the show running in a continuous loop during the 21-minute Pre-Show period. All advertising is purchased as Run-of-Schedule (ROS).

  • All Pre-Shows run for 21 minutes prior to showtime and are projected in a 16 x 9 format
  • Advertising is available in three formats: Cineplex Entertainment Pre-Show HD, Empire Pre-Show DVD, and DVD loop shows
  • Advertising is sold in timed PODs for Cineplex Entertainment DSL HD screens as well as Empire Dig/DCP screens. All other DVD Pre-Show screens are sold in a continuous loop format (Cineplex Entertainment DVD screens, Festival, Alliance, Landmark)
  • Advertising may be placed in front of all films or family- or adult-oriented releases
  • The Pre-Show offers national coverage as well as regional and market-specific flexibility

Supplying your creative in the incorrect format can result in extra costs and missed deadlines. Your contract will clearly state which media was purchased. If you are unsure which production specs you require or how to use them, contact your Cineplex Media account manager or the Cineplex Media production team at 416-539-8800

 

Cineplex Entertainment Pre-Show (HD)

    The Cineplex Entertainment Pre-Show HD program runs 21 minutes before showtime with delivery to the screen via Kodak DSL HD digital projection and offers TWO advertising time periods (PODs) to reach waiting audiences: POD 1 (0-10 minutes to showtime) and POD 2 (10-21 minutes to showtime). Advertisers may choose to provide their spot as either a still image, a still image with animated (moving) elements, or as a full motion video image conforming to the following specifications. 

    Click here to download the digital full MOTION & ANIMATED Pre-Show HD production specifications

    Click here to download the digital STILL SLIDE Pre-Show production specifications

     

    Empire Theatre 16x9 High Definition (HD) Pre-Show

    The Empire Pre-Show is a digital HD Pre-Show in 16 x 9 aspect ratio format with unique content produced for Empire Theatres. The Empire Pre-Show also runs 21 minutes to showtime and is sold with the same advertising time PODs and advertising availabilities as the Cineplex Entertainment Pre-Show HD.

    Click here to download the EMPIRE HD PRE-SHOW specifications


    DVD Loop 16x9 Standard Def (SD) Pre-Show (Alliance Atlantis, FilmAds (BC Independents) and Landmark Cinemas)

    The DVD looped pre-shows run continuously and run on-screen 21 minutes prior to showtime. These shows are projected in a 16 x 9 format and feature the Cineplex Entertainment Pre-Show content. All advertising is purchased as Run-of-Schedule (ROS).

    Click here to download the DVD LOOP specifications

     

Click here to download the 2013 Pre-Show media kit


2013 Pre-Show Production Schedules

Timed Pre-Show: HD Server-Based Delivery
Month Start/End Date Material Due Cycle Weeks
January December 28 - January 31 December 12, 2012             5
February February 1 - February 28 January 23             4
March March 1 - March 28 February 20             4 
April March 29 - April 25 March 20             4
May Apr 26 - May 30 April 17             5 
June May 31 - June 27 May 22             4 
July June 28 - August 1 June 19             5 
August August 2 - August 29 July 24             4
September August 30 - September 26 August 21             4 
October September 27 - October 31 September 18             5
November November 1 - November 28 October 23             4
December November 29 - January 2 November 20             5
Jan. 2014 January 3 - January 30, 2014 December 13             4


Timed Pre-Show: HD Hard Drive (Empire Theatres) and DVD Loop
Month Start/End Date Material Due Cycle Weeks
January December 28 - January 31 December 4, 2012             5
February February 1 - February 28 January 16             4
March March 1 - March 28 February 12             4 
April March 29 - April 25 March 13             4
May Apr 26 - May 30 April 10             5 
June May 31 - June 27 May 14             4 
July June 28 - August 1 June 12             5 
August August 2 - August 29 July 17             4
September August 30 - September 26 August 14             4 
October September 27 - October 31 September 11             5
November November 1 - November 28 October 16             4
December November 29 - January 2 November 13             5
Jan. 2014 January 3 - January 30, 2014 December 4             4


© 2013 Cineplex Media