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Backlits are fully illuminated transit-sized posters that are strategically placed in high-traffic areas in each of our theatres. Backlits are an excellent way to generate top-of-mind awareness with moviegoers, and are available nationally in Cineplex Entertainment theatres with additional locations available in Empire Theatres, Fortune Cinemas, Alliance Atlantis Theatres and AMC Theatres. Our Backlits are also an excellent compliment to outdoor campaigns targeting young, upscale consumers.
Click here to download the BACKLIT specifications.
2008 Production Schedule: BACKLITS
| Month |
Start Date |
Material Due at Mijo
|
Cycle Weeks |
| Jan |
04-Jan |
13-Dec |
4 |
| Feb |
01-Feb |
18-Jan |
4 |
| Mar |
29-Feb
|
15-Feb |
4 |
| Apr |
28-Mar |
13-Mar |
4
|
| May |
02-May
|
11-Apr |
5
|
| Jun |
30-May |
15-May |
4
|
| Jul |
27-Jun |
13-June
|
5
|
| Aug |
01-Aug |
18-Jul
|
4
|
| Sept |
29-Aug |
15-Aug |
4 |
| Oct |
26-Sep |
12-Sept |
4 |
| Nov |
24-Oct |
10-Oct
|
5 |
| Dec |
28-Nov |
14 Nov
|
5 |
Jan 09
|
02-Jan |
12-Dec |
4 |
|