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THE HAPPY PLACE!
Who doesn't love to escape to the movies? Whether it's an intense spy thriller, dramatic love story or soon-to-be-classic cartoon, everyone enjoys the getaway that the theatre provides. It's why our guests are so happy, and always receptive to our advertisers' messages.
With hundreds of new movie releases per year, ther are no re-runs and every week is a premiere! Something new, fresh and exciting - it's why our guests flock to our theatres in record numbers.
As studios continue to try to outdo each other, it's the consumer and our clients who win. This year is shaping up to be another great one with huge new titiles and continuations of some of the greatest franchises.
MAKE SURE YOUR BRANDS ARE A PART OF THE EXCITEMENT, BECAUSE YOUR CONSUMERS WILL BE!
CINEPLEX TIMEPLAY BY THE NUMBERS:
Source: *Examining Moviegoer Behaviour, Nielsen Research Group **Vividata 2015 Q2, Total Canada, Based on Moviegoers in the Past 12 Months
WHEN DESCRIBING THEIR STATE OF MIND AT THE MOVIES...
Source: *Media Behaviour Institute U.S. Study (Touchpoints 2013), **U.S. National Omnibus Study (Phoenix Marketing International, May 2013)
Source: *Vividata 2015 Q2, Total Canada **BrandScience, April 2013 BRANDSCIENCE Econometric Modelling of 41 Non-Cinema and 55 Cinema Media Campaigns from North America
Source: *Nielsen Brand Effect (formerly IAG), Jan 2007-July 2012, TV Recall is Within 24 Hours, Cinema Recall is Within 7 Days, TV Alone Sample: 522k, Cinema Alone Sample: 106k, Combined Sample 22k ** BrandScience, April 2013 BRANDSCIENCE Econometric Modelling of 41 Non-Cinema and 55 Cinema Media Campaigns from North America