Cineplex.com
Cineplex.com is #1, delivering more unique visitors per month than any other Canadian movie site, with average monthly reach of 7% of all online visitors.
Movie fans flock to Cineplex.com, with more than 1.8 million visitors and over 21-million page views per month.* It's their one-stop destination for Canada's most dynamic movie and celebrity content, including interviews with A-list stars from the pages of Cineplex Magazine and Le magazine Cineplex, daily news updates from across the entertainment world, trailers for current and forthcoming films, quizzes, galleries, special event coverage, box office results, exclusive video footage and coast-to-coast cinema listings, plus online ticket purchasing.
*Source: ©2012 ComScore, Inc. Jan-Aug
Stand Out on Cineplex.com
- Page Skins: dominate theatre and movie detail pages with Page Skins that integrate the Leaderboard, Big Box and surrounding page background
- Catfish: remain front-and-centre with Catfish messaging, featuring ad units that remain at the bottom of the screen as content is scrolled
- Cineplex Newsletters: reach more than 327,000 subscribers to Cineplex e-newsletters in English and French
- Geo-Targeting: all Cineplex.com ads can be targeted by province, city, theatre or site section
- Contents and Promotions: Cineplex.com visitors are avid content fans, particularly when the contests are in sync with movie and celebrity content
- SCENE Promotions: advertisers can target SCENE members demographically, psychographically or based on their moviegoing history
- Online Ticketing Ad Placement: ads can be incorporated into movie tickets purchased online
- Pre-Roll / Post-Roll: attach 15-second ads to movie trailers or other video content. Offered with an adjacent Big Box unit. Pre- and Post-Rolls deliver above-average click-through rates
- Content Sponsorships: ask your Cineplex Media account manager about sponsorship or domination of special content and microsites
Cineplex.com Ad Sizes
LEADERBOARD: IMU = 728 x 90
BIG BOX: IMU = 300 x 250
SKYSCRAPER: IMU = 160 x 600
VOKEN: IMU = 500 x 500
TAKEOVER: LB, BB, Wallpaper
VIDEO AD: 15-second clickable video
NEWSLETTER: IMU = 320 x 250 (static banner)
PRINT, SKIP, SCAN: online ticketing ad
New IAB "Rising Star" ad units, enabling richer online advertising presence, are available upon request. Please contact your Cineplex Media account manager for details.
Click here to download production specifications
Cineplex.com supports:
• Interactive Advertising Bureau CUAP 2.0 ad standards
• Advanced rich media features (in-ad streaming, pre-roll, 3rd party ad serving support such as EyeBlaster, EyeReturn, etc.)
• Geo-targeting and campaign delivery supported by DART
Interactive Advertising Bureau of Canada Standards
Cineplex Entertainment L.P. is a member of the Interactive Advertising Bureau (IAB) of Canada and supports the Standard Terms and Conditions (Ts+Cs) and Late Creative Policy. The IAB of Canada Standard Terms and Conditions are available by clicking here or may be downloaded from IAB Canada by clicking here.
Cineplex Mobile
Serving up precisely the movie content that film fans want on the fly—synopses, show times, theatre locations and easy ticket purchase, plus breaking celebrity news, trailers, exclusive video footage and the interactive edition of Cineplex Magazine—Cineplex Mobile is Canada's 10th largest mobile brand, delivering more than two-million unique visitors per month.*
*Source: MobiLens, June 2012
Cineplex Mobile Ad Size
MOBILE BANNER: IMU = 320 x 50
LandmarkCinemas.ca
An ideal way to amplify your Cineplex.com buy across Western Canada, the official site for Landmark Cinemas' 33-theatre chain—spanning Manitoba, Saskatchewan, Alberta, B.C. and the Yukon—features show times, trailers and coming attractions. LandmarkCinemas.ca unique visitors grew by 63% in 2012, and deliver incremental reach of the west with only 34% duplication with Cineplex.com.*
*Source: comScore, Jan-July 2012
LandmarkCinemas.ca Ad Sizes
LEADERBOARD: IMU = 728 x 90 (target size: 50kb)
BIG BOX: IMU = 300 x 250 (target size: 50kb)
SKYSCRAPER: IMU = 160 x 600 (target size: 50kb)
TAKEOVER: IMU = 2000 x 1200 (target size: 380kb)
Click here to download the 2013 Cineplex.com media kit
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