|
Cineplex Entertainment is Canada’s largest movie exhibition company and Cineplex.com is Canada’s premiere movie entertainment web site, attracting an average monthly 1,700,000 unique users looking for movie information, including showtimes and summaries of what’s playing, more than any other movie website in Canada.
Canadian online users have a big interest in the movies with 49% of all on-line Canadians visiting movie information sites every month.
Cineplex Entertainment is pleased to announce three major online advertising initiatives at Canada’s leading moviegoing website, Cineplex.com:
- Support for Interactive Advertising Bureau CUAP 2.0 ad standards, to make media buying, creative production and creative integration simple and easy
- Enhanced interactive ad support with advanced rich media features (in-ad streaming, pointroll, eyeblaster support, etc.) to connect state-of-the-art online ad creative with our national audience
- Partnership with DoubleClick and standardization of the Cineplex.com ad serving infrastructure on DART, for enhanced performance reporting and campaign tuning
These important initiatives will serve to greater enhance Cineplex Media’s service levels for our online and integrated advertising customers. Not only will Cineplex Media be able to provide greater flexibility and targeting capability for our advertisers, but we will also be able to provide better in-flight campaign optimization and intelligence. Cineplex.com has recently been redesigned with updated creative, deeper content and multiplatform support.
Interactive Advertising Bureau of Canada Standards
Cineplex Entertainment L.P. is a member if the Interactive Advertising Bureau (IAB) of Canada and supports the Standard Terms and Conditions (Ts+Cs) and Late Creative Policy. The IAB of Canada Standard Terms and Conditions are available by clicking here or may be downloaded from IAB Canada by clicking the following link: http://www.iabcanada.com/standards/StandardTCsCanada0926.pdf.
Click here to download production specifications.
|